If you are a small business owner, you’ve probably heard about the importance of developing your digital marketing plan, but you may not have acted on it yet. Alternatively, you may have dabbled with social media but aren’t convinced that it has brought you any new customers. If either of those is the case, then consider these tips for marketing your small business on social media.
Identify Your Goals
If you have not already done so, the first step is to define your company goals. Ask yourself where you see your company in five and 10 years. If you do not have goals, then it is impossible to tell if your business is moving in the right direction. Put them in writing, and create an overall company plan that lays out how you intend to move toward meeting your goals. By defining your key performance indicator (KPI), such as if your goal is for a client to sign up for your email listing, or for a customer to purchase a product, you can formulate a plan accordingly.
Create a Plan
The next step is to create a digital marketing plan. There are lots of misconceptions about the cost-effectiveness of digital marketing. Before you spend another dollar on social media or write another blog post, you need to determine how you want to use social media to promote your company. Generally, social media can help you generate more leads, build brand awareness, enhance public relations, add additional influencers, or help with product research and development. Once you know which goals you want to achieve, then you can create content to help you meet that goal.
Analyse and Repeat
It is impossible to tell if the money that you are spending on social media marketing for your small business is money well-spent without collecting and analysing data. If your digital marketing goal is to build brand awareness, then the number of people following your accounts may be enough to analyse. If you are looking to develop public relations, then get a social listening tool so that you can see who is chattering about your company.
If you run a business-to-business venture, then you may want to consider tracking mentions, or if your company uses a business-to-consumer model, you may want to offer a contest to build interest in your brand. If you are looking to do product research on social media, you should track engagement.
Small businesses need to make their presence felt on social media, but first, you must understand how you want it to impact your business. Then, get started implementing your plan. Finally, analyse what you are accomplishing, and do the things that are delivering results more often.